Top 5 Social Networking Apps in Bulgaria Q4 2022: Unified Platform Insights

In Q4 2022, the top social networking apps in Bulgaria demonstrated diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

Rakuten Viber Messenger saw a consistent increase in weekly downloads, peaking at around 16.7K in the last week of December. Weekly revenue showed fluctuations, with a high of approximately $477 in the week of December 19. Active users also experienced a steady trend, starting at around 1.58M and slightly decreasing to 1.56M by the end of the quarter.

For BeReal: Photos & Friends Daily, weekly downloads experienced a downward trend, starting at 13K and dropping to around 2.8K in the final week of December. Despite this, active users saw a slight increase, peaking at approximately 83.5K in the last week.

Messenger maintained a steady download rate, reaching about 23.8K in the last week of December. Revenue showed a notable increase towards the end of the quarter, peaking at around $94 in the week of December 19. Active users saw some fluctuations but remained strong, ending the quarter with around 1.56M.

Telegram Messenger experienced steady weekly downloads, reaching a peak of approximately 12.4K in early November before slightly declining to 9K by the end of December. Weekly revenue saw a gradual increase, peaking at about $357 in the week of December 19. Active users remained stable, averaging around 333K throughout the quarter.

Lastly, Facebook showed a consistent increase in weekly downloads, reaching around 19.7K in the week of December 19. Revenue fluctuated but peaked at approximately $459 in the final week of December. Active users saw a gradual increase, ending the quarter with about 3.59M.

These insights were derived from data provided by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.